Skiers hoping to hit the slopes this winter are likely accustomed to worrying about snow conditions, but not the more pressing consideration this year: COVID-19 spread.
People buying ski passes and planning to stay in ski resorts are having to take a gamble on whether resorts will be allowed to stay open through the season. In order to try to bring back skiers this season, resorts are offering more incentives to buy passes, distancing in lines and lowered capacity in communal spaces, wider use of helicopters for skiing and creating more uphill skiing routes. But will these measures be enough to coax visitors back? And what will it mean for the winter recreation economy if people do not return in promising numbers?
Today on AirTalk, we’re learning more. Are you planning to go skiing or snowboarding this winter? How are you planning to do it, and what would you like to see in terms of safety at the slopes? Give us a call at 866-893-5722.
John McColly, vice president of sales and marketing for Mountain High Resorts in Wrightwood, California
Lauren Burke, communications director for Mammoth Mountain Ski Area in Mammoth Lakes, CA